Target Audience Member Profile

Name: Sarah Peacock
Age: 27
Occupation: Head of English Department
Demographic Of TA: Ms Peacock doesn't fit into our TA at all but this is more of an opportunity to  make this genre more accessible to a wider audience such as females under the age of 35. I have managed to retain this information from the UK Film Council. Whilst we were doing the research we noticed that there was a small amount of Women under the age of 35 who liked watching action films. Ms Peacock fit this smaller demographic. Many women do not like watching Spy/ Action films due to the amount of blood and violence. Also they don't like watching this genre of film because usually the women are depicted as being inferior to men. This influenced our idea to have a female heroine in our film opening.


Psychographic: Ms Peacock said that she enjoys a period detective film as well as gangster films such as the Untouchables. Ms Peacock also said she liked Alfred Hitchcock films as they have an awful lot of enigma in them. She Also said that she liked an action packed, fast paced film opening with hardly any dialogue. However she also said that she would like a slow paced opening. This influenced the idea of less dialogue in our film opening as we focused more on the action than the dialogue. This would have created the kind of enigma that Ms Peacock would enjoy.